Kevin Randall at FastCompany pens an interesting piece on the rising tide of sentiment analysis–the players, the technologies, the possibilities, and the current pitfalls. The idea behind sentiment analysis is pretty simple (but the execution is difficult): to identify and code attitudes, whether written or verbal, towards particular topics. The explosion of activity on the [...]
Filed under: Uncategorized | Tagged: Brands, coding, data, market research, marketing, Sentiment | 1 Comment »
