Brands, Knock-offs, and Conspicuous Consumption: Some Experimental Findings

Bloomberg.com links to two fascinating studies, both authored by Renne Richardson Gosline who teaches marketing at MIT’s Sloan School of Management, that investigated a number of issues related to luxury goods and knock-offs. The first study, “Rethinking Brand Contamination” (link to PDF), examined to what extent consumers can spot counterfeit or knock-off versions of luxury [...]

Post in Progress: Conspicuous Consumption and Professional Service Firms

I am in the process of fleshing out a post examining of  whether professional service firms (PSF) are conspicuously consumed by businesses, much like luxury goods are by consumers.  I’ve been wondering to what extent PSF’s can set higher prices based on their brand and any “Veblen Effects” that follow.  Are high-end PSF’s subject to [...]

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