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Bloomberg.com links to two fascinating studies, both authored by Renne Richardson Gosline who teaches marketing at MIT’s Sloan School of Management, that investigated a number of issues related to luxury goods and knock-offs. The first study, “Rethinking Brand Contamination” (link to PDF), examined to what extent consumers can spot counterfeit or knock-off versions of luxury [...]
Filed under: Uncategorized | Tagged: Conspicuous Consumption, Economics, LinkedIn, signals | Leave a Comment »
I am in the process of fleshing out a post examining of whether professional service firms (PSF) are conspicuously consumed by businesses, much like luxury goods are by consumers. I’ve been wondering to what extent PSF’s can set higher prices based on their brand and any “Veblen Effects” that follow. Are high-end PSF’s subject to [...]
Filed under: Uncategorized | Tagged: Brands, Conspicuous Consumption, Professional Service Firms, Status goods | 1 Comment »
Operation Mincemeat: How a Dead Man and a Bizarre Plan Fooled the Nazis and Assured an Allied Victory
Codes of the Underworld: How Criminals Communicate
The Lords of Strategy
The Spy Who Came in From the Cold
Alpha Dogs: The Americans Who Turned Political Spin into a Global Business
The Bottom Billon
