Posted on May 12, 2010 by Bill Petti
The concepts of “peer pressure” and “running with the wrong crowd” are far from new. For quite some time, people have explicitly or implicitly explained their or other people’s behavior by referencing the influence that one’s social circle can bring to bear. Nicholas Christakis is a leading researcher focusing on the ways in which the [...]
Filed under: Uncategorized | Tagged: influence, Marketing and Advertising, public policy, social networks, social science | 1 Comment »
Posted on January 19, 2010 by Bill Petti
Cliff Kuang at Fast Company points to a short, interesting talk by Alex Lundry of TargetPoint Consulting. Lundry quickly runs down the importance of infographics and data visualizations in the political realm. Bottom line: people are hard wired to learn through visualization, and infographics can be very powerful tools in political battles over ideas and [...]
Filed under: Uncategorized | Tagged: data visualization, Marketing and Advertising, politics | 1 Comment »
Posted on November 24, 2009 by Bill Petti
AT&T did not file this lawsuit because Verizon’s ‘There’s A Map For That’ advertisements are untrue; AT&T sued because Verizon’s ads are true and the truth hurts. Verizon in an official response to AT&T’s lawsuit that Verizon’s “there’s a map for that” ad campaign is misleading. The background is that Verizon recently rolled out a [...]
Filed under: Uncategorized | Tagged: data visualization, marketing, Marketing and Advertising, relational data | Leave a Comment »
Posted on November 3, 2009 by Bill Petti
So I will be traveling all day Wednesday and basically Thursday. Substantive posting will hopefully resume soon after. In the meantime, here are a few items to keep you busy: Over at Advertising Age, Ana Andjelic discuss why digital agencies aren’t ready to lead. This article was originally posted over at her blog, i [love] [...]
Filed under: Uncategorized | Tagged: crowdsourcing, Innovation, Marketing and Advertising, Organization | Leave a Comment »