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In another sign that companies and storied brands are being brought down to earth by the current recession, Proctor & Gamble has rolled out a less potent and cheaper version of its flagship Tide product called Tide Basic. The new product costs about 20% less than the premium brand. The discount-brand is seemingly a reaction [...]
Filed under: Uncategorized | Tagged: Brands, Proctor & Gamble, Recession | 1 Comment »
Fiction
Quicksilver (The Baroque Cycle, Vol. 1)
Non-fiction
The Book: Playing the Percentages in Baseball
Priceless: The Myth of Fair Value
The Numbers Game
Codes of the Underworld: How Criminals Communicate
Proofiness: The Dark Arts of Mathematical Deception
The Rational Optimist
The Quiet American
How Doctors Think
The Wisdom of Whores
Switch
Operation Mincemeat: How a Dead Man and a Bizarre Plan Fooled the Nazis and Assured an Allied Victory
