Mimicking Predators

A while back I stumbled on the video below about Thaumoctopus mimicus, or the Mimic Octopus.  Discovered in 1998, the Mimic Octopus is unique in that it doesn’t simply manipulate its physical features to blend in to its surroundings in order to escape predators.  Instead, the Mimic Octopus manipulates it’s physical appearance in order to [...]

Adaptation and Nudge Strategies

Jeff Ely over at the excellent Cheap Talk writes about his attempt to fool himself into being punctual: I once tried setting my watch ahead a few minutes to help me make it to appointments on time.  At first it worked, but not because I was fooled.  I would glance at the watch, get worried [...]

Strategy for (dealing with) Growth

Joel Spolsky, an entrepreneur and columnist for Inc., wrote an interesting piece last month asking whether his strategy of slow, consistent growth was actually a recipe for failure: I have always believed that there is a natural, organic rate at which a business should grow, and that if we expanded too fast, the wheels would [...]

Innovation, Adaptation, and Strategy: Dolphin Edition

Tyler Cowen points to a fascinating article from 2003 about the depths of Dolphin intelligence: At the Institute for Marine Mammal Studies in Mississippi, Kelly the dolphin has built up quite a reputation. All the dolphins at the institute are trained to hold onto any litter that falls into their pools until they see a [...]

Strategy for Repackaging a Toxic Brand: Don’t stand out

Sam Becker at Brand New discusses the recent branding and spin-off of AIG’s property-casualty unit.  Unlike it’s namesake, the P&C unit turned a $2B profit.  The unit is being spun-off in an attempt to generate capital to help pay back the large government bailout of the parent firm. And while the unit itself is doing [...]

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